THE PLATFORM

One workflow, from first click to closed deal.

Capture the lead, work the conversation, move the opportunity, close it, and see what the marketing made. Same record the whole way through, so nothing is typed twice and nothing gets lost between tools.

No card required · Unlimited team members · Setup help included
01 · CAPTURE EVERY LEAD

Every enquiry arrives with its source attached

Meta, Google, LinkedIn and TikTok lead forms, WhatsApp, Instagram, your website forms and a CSV import all land in the same list — carrying the campaign, keyword and landing page that produced them. Duplicates merge on the way in, so the same person enquiring twice is one record.

One website snippet tags forms, calls and chat clicks
Deduplicated across channels as they arrive
Assignment by rota, round robin or source
Custom fields you define, on the create form
Leads · newest first14 today
Fatima AmariGoogle · Brand — SearchNew4 min
Owen KayaMeta · Consultations — ReelsNew22 min
Sara HadleyWebsite form · P-MaxAssigned1 hr
Daniel ReeveWhatsApp · RetargetingAssigned3 hr
Inbox · unassigned12 waiting
Fatima AmariWhatsApp · asked about ThursdayUnread4 min
Owen KayaInstagram · pricing questionWaiting22 min
Sara HadleyWeb chat · needs a quoteWaiting1 hr
Daniel ReeveEmail · follow-up sentAssigned3 hr
02 · WORK EVERY CONVERSATION

Reply, assign and update the record in one place

WhatsApp, Instagram, web chat, forms and email in a single queue, each thread showing the customer context beside it. Change the stage, assign an owner, log an internal note or set the next action without leaving the conversation.

Saved replies per service and location
Internal notes and teammate mentions
First-response timers against your reply target
Unread, waiting and closed states per channel
03 · MOVE EVERY OPPORTUNITY

A pipeline your team actually understands

Name your own stages and run a pipeline per service, market or product line. Every card carries the owner, the value and the days it has sat in stage, so the opportunity going quiet is visible before it goes cold.

Board or list view, drag or bulk edit
Days in stage, with slowing and stale flags
Required fields before a stage can advance
Lost reasons captured in one click
Pipeline · ConsultationsAED 1.24M open
Sara HadleyContacted · Layla9 daysAED 28k
Adrian NasserQualified · no activity16 daysAED 96k
Kiran PrasadProposal · sent Tuesday2 daysAED 42k
Nora AllenNegotiation · call booked1 dayAED 64k
Customers · won this month74 customers
Northbridge DentalFit-out phase 1 · Google AdsWonAED 41k
Harbour FreightAnalytics phase 1 · MetaWonAED 210k
Oryx ManufacturingYear one · referralWonAED 340k
Cedar & CoAdvisory retainer · LinkedInWonAED 54k
04 · KNOW WHAT CONVERTED

See who became a customer, and what it was worth

Marking a deal won turns the record into a customer while keeping the campaign that produced it. One customer can hold several deals, so a renewal or a second project adds to the history instead of overwriting it.

Several deals per customer, with their own values
Acquisition source retained after conversion
Companies with multiple contacts and deals
Lifetime value that is real, not a duplicate count
05 · CONNECT MARKETING TO REVENUE

Spend beside revenue, not clicks

Every closed deal flows back to the campaign that started it, so cost per lead, cost per customer and return are calculated from your own revenue rather than platform-reported conversions. Confirmed conversions push back to Google and Meta to improve their bidding.

Cost per lead, per qualified lead and per customer
First touch, last touch and linear attribution
Offline conversions pushed back to the ad platforms
Per location, market and currency, rolled up for the group
Campaign performanceLast 30 days
Brand — SearchAED 10,640 spend · 64 leads14.2×AED 151k
Consultations — ReelsAED 11,690 spend · 58 leads9.6×AED 112k
Non-brand — P-MaxAED 12,230 spend · 51 leads6.1×AED 75k
Retargeting — StoriesAED 11,240 spend · 40 leads2.6×AED 29k
AND THE REST OF IT

Everything included, on one price.

AED 1,490 per workspace per month with unlimited team members. No editions, no seat calculator, no per-report fee.

Report without rebuilding reports

Six opinionated templates — owner weekly, channel ROI, lead response, team performance, pipeline and marketing performance. Schedule any of them to arrive as PDF or CSV before the meeting.

Automate the follow-up

When this happens, do this. New WhatsApp lead assigns to the duty agent; no activity for 24 hours reminds the owner; a won deal notifies the manager.

Run the team

Roles that gate revenue and exports, ownership and assignment rules, custom fields on any object, audit logging and workspace controls.

Connect what you already use

Google, Meta, LinkedIn and TikTok Ads, WhatsApp Business, Instagram, website forms, webhooks and the API. Authorise in your own accounts and revoke whenever you like.

Know where your next customer came from.

Marketing. Conversations. Leads. Sales. One CRM. Fourteen days, no card, setup help included.